Here’s a (translated) email I received from a girl-reader of my Hebrew website a few months ago:
Hi, I must first say that you’re a talented writer, even on subjects i’m not too into I enjoyed reading thanks to the way you write and convey your message, so great job!
so how did I find your site? I’m 25, after 4 years working as a sales manager the company went bankrupt, and after trying university and realizing that I just force myself to study things i don’t like and don’t want to be involved-with in the future – i decided to drop out.
And here I find myself after deeply digging inside myself, that I’m meant for something else.. as you said: living the good life without tying myself. I have no doubt I found the solution for me and it is to set up an internet business and make money online.
My question for you – as someone who’ve been there done that – what niche should I choose? There’s no doubt in my mind that i have great ideas i can connect to but I don’t really ‘invent the wheel’ and every idea of mine already exists on the internet.
So i’d love to know your opinion or recommendation to understand what niche or subject I should choose. I appreciate people like you who know how to value a real quality of life and go with the heart til the end.. hope i’m on the right track myself :) Thanks in advance!
Livnat is asking a common question:
How to Find Your Niche Market Online?
I get this question frequently, so that’s a good opportunity to cover it. And my answer applies to offline business just as well, I’ll be merely using the ‘online-blog-business’ as a vehicle to convey the message clearly. The logic of business is universal.
Livnat, you’ve got a great advantage over fresh-beginners – 4 years in a sales environment. Even if you don’t feel you learned too much, I assure you that your starting point is better than the average newbie. Don’t feel like you wasted your time.
Like many great others, you too learned the hard way how unsafe a traditional job really is, and there’s a good chance you’ll look back one day and realize this company’s bankrupt was the best thing that happened to you. You chose to drop-out of uni because you realized there’s no point in dedicating your life for something you don’t find intriguing – and for that you’ve earned my appreciation.
My humble experience taught me that it’s very hard to get the motivation required to make a big change – unless you’re pushed in the corner with all your bridges burnt behind. That way, you don’t have a choice but to stick to your goal. If there’s a ‘plan-b’ in your sleeve – you’re far more likely to fall into it somewhere along the way when obstacles seem to hard to overcome. It’s just easier.
The situation you’re in along with your sales and management experience put you in an interesting position for the beginning of your new journey. Hoping to have put some motivation and creative force within you, it’s time to answer your question and help you find your niche wisely.
Finding Your Niche
Lots of people will tell you to ‘pick a niche that you love and the money will follow!’.
But let me tell you: the world doesn’t give a shit whether you loooove your niche or not. Before anything else – you must make sure that your niche has some commercial potential if you want it to be profitable. It might sound big but its really simple – it just means that your niche must have demand, a need to answer, a problem to solve for others.
Nothing beats a good example –
Say, for some peculiar reason, that you have a fiery passion about the sweat glands of Appaloosa horses. You decide to set up a website around that topic and cover as many angles as you can. You write many articles – “The Role of Sweat Glands in Appaloosa Horses”, “How to Know If The Sweat Glands of Your Appaloosa are Functioning Properly?” etc, etc. There’s no doubt that your website has the most awesome relevant information on the web. Only one problem though..
Nobody visits your site.
The reason? Nobody else really cares about those sweat glands of Appaloosas. There’s no demand. And if you’d read my complete guide to making money online, you’d do a demand-research first and discover the following:
What would I do in that case? Start broader. Set up a website around Appaloosas in general, covering all aspects of Appaloosa horses – from their sweat glands to riding them properly to taking good care of them to breeding them, etc. There’s a good amount of demand for the overall ‘Appaloosa’ niche.
How would you monetize it later? You could sell ads, you could sell your ‘Complete Guide to Appaloosa Horses’ ebook, you could even build a platform and act as an aggregator of Appaloosa horses for sale and collect commissions.
And if you follow my method, you won’t have to worry too much about competition either. You’d get plenty of ‘long-tail’ searches (low-demand keywords) to your website that will add up to bring some serious traffic for you.
Also, I’m the first person to STRONGLY encourage you to pick a niche you’re very attracted to, as long as there is that commercial need we’re talking about. Why?
First, you’ll have much more interest and fun along the way – and besides the obvious benefits of that – you’ll be much more likely to persevere and stick to your goal long-term. It won’t really feel like work. I personally enjoy what I do so much that I can’t stop – which gives me a huge advantage over my competitors. All work and no play makes Jack a dull boy.
Besides that – the energy and passion and inspiring tone all positively affect the reader through the little nuances of an enthusiastically written text. That skyrockets the quality standard of your business. People will share your content, talk about your site, recommend to friends and just do the marketing for you. Word-of-mouth is king.
And don’t forget one thing: If you’ll pick a niche you’re not really into – you’ll compete against people who love, live and breath the same niche. It’s a lost battle.
Notice: what I wrote applies to any type of business, not just online niche content sites. The two universal ingredients that form every successful business are 1. a need to fill 2. interest, passion, love or whatever you want to call that thing that makes you wake up every morning thrilled to work and make it happen, better than anyone else.
You’ve also mentioned your fear that the internet is too saturated, but let me calm you down – there’s always room for one more, especially one that brings a different spin and a higher quality standard. Make sure what you write ends up being so good and so unique (notice the presence, transparency, writing style and authentic unique stories I incorporate in my articles).
Instead of fighting fiercely with your competition – offer something special. Just like Apple did. People buy iPhones because it’s an iPhone, not because it’s objectively better than Android.
Is there anything you know to do exceptionally? Teach other people how to do it. Is there anything you have a special interest in and would like to learn more than anything else? Document your journey, there’s a reason that formula of ‘How I Went From X to Y’ succeeds so well. People love underdogs. If you went through something ‘big’ in life (losing/gaining 100lbs of weight, overcoming depression, building a successful business, etc), this can make a tremendously-successful site.
Keep digging through the pages of your life and you’ll find something. When it comes, you’ll know it. You’ll feel excited, exhilarated. Make sure there’s enough demand and get going. I wish you the best of luck.
Any business that is going to work for you is based on the gifts and skills that you mostly already have. So it’s actually kind of sitting under your nose all along. You just need to start taking inventory. Asking other people what they see you being good at. Listing your skills and looking at all the things you’ve done. – Perry Marshall.